There is a lot of inaccurate advice, myths & incorrect claims being made by these online skincare “experts” on what you should apply on your skin. One example is the blind march towards beauty products with 'Natural' claims is really concerning. There is a misconception that 100% natural is safe & effective and anything that sounds like a chemical is unsafe. This is completely wrong.

Everything is a chemical, even water is a chemical – Therefore, chemical free products don’t exist.

We develop our products based on the active of a plant rather than the plant itself. So instead of rubbing some apples or citrus fruits on your face and hoping you will get results, what you should look for is Vitamin C or Glycolic that these foods contain. This gives you more control in terms of application & dosage.

At Vital, we proudly challenge ideas, beliefs and myths to empower you with clean & safe products backed by scientific research - we never stop questioning the safety of our ingredients and investigating their efficacy. We are constantly evaluating new data and research around skincare ingredients, and we use the data to create new innovative products that are clean, safe and work best for your skin.

THE SCIENTIFICALLY PROVEN INGREDIENTS WE CHOOSE

Aloe Vera, Azelaic Acid, Bakuchiol, Ceramides, Chamomile, Ethyl Ascorbic Acid (Vitamin C), Glycolic Acid, Green Tea Extract, Hyaluronic Acid, Jojoba Oil, Lactic Acid, Liquorice Extract, Mandelic Acid, Meiview™, Niacinamide, Oatmeal, Retinol, Rosehip Oil, Salicylic Acid, Shea Butter, Sodium Ascorbyl Phosphate (Vitamin C), Tranexamic Acid, Vitamin C, Vitamin E
 

Understanding the ingredients we should not use, is as important as understanding the ones we should use.

SOME OTHER BIG NO-NO’S WE WON’T USE:

Parabens, Mineral oil, Phthalates, Formaldehydes, Plastic microbeads, Thiazolinones, PTFE/PFAS, Polyacrylamide, Paraffins, Lead, Ethanolamines (MEA, DEA, TEA), Sodium Lauryl Sulfate, Sodium Laureth Sulfate